Outdoor Outreach connects youth to the transformative power of the outdoors as a space to build resilience in the face of challenges and confidence in their power to make a difference.
1) Inefficient Salesforce design
2) Low-quality analytics
3) Limited internal capacity to manage the CRM
Solution: Relaunch, Admin Development
North Peak engaged with Outdoor Outreach to relaunch an underperforming Salesforce for the development team and solve a number of challenges for the program team. The result has been an improved system for program management, volunteer management, moves management and other fundraising workflows. Staff is spending less time on administration, getting improved analytics, and has ready access to important constituent information.