Clarify Your CRM Purpose with an Impact Statement

Defining the purpose of your CRM can help transform it from a simple data repository to a strategic tool that drives engagement, supports decision-making and advances mission impact.

With the help of an impact statement, organizations have in place documentation that clarifies how the CRM can be leveraged as a tool to align leadership, empower staff, and ensure the ongoing investment and evolution of the system, in service of broader strategic goals.

Fill out the information below to access a pdf guide for creating and implementing your own impact statement.