American Public Media Group (APMG) is a tax-exempt, nonprofit parent support organization that provides administrative, financial, and human resources services to its supported nonprofit organizations in the field of public media.
![APMG logo rebuilding together](https://www.northpeak.com/wp-content/uploads/APMG-logo.png)
North Peak has worked with American Public Media Group on various Salesforce-related initiatives including:
- Technical Discoveries
- System Re-launches
- General Enhancements and Integrations
The goal of the Salesforce-based initiatives is to improve how the American Public Media Group team engages with their customers and donors. This is accomplished through a more user-friendly and technically sustainable CRM system, built on the Salesforce platform.