American Public Media Group (APMG) is a tax-exempt, nonprofit parent support organization that provides administrative, financial, and human resources services to its supported nonprofit organizations in the field of public media.
North Peak has worked with American Public Media Group on various Salesforce-related initiatives including:
- Technical Discoveries
- System Re-launches
- General Enhancements and Integrations
The goal of the Salesforce-based initiatives is to improve how the American Public Media Group team engages with their customers and donors. This is accomplished through a more user-friendly and technically sustainable CRM system, built on the Salesforce platform.